Asif is an Academy award and four time BAFTA award winning Director / Writer / Producer known for his documentary filmmaking. His most recent film on the rise and fall of Grammy-winning singer-songwriter Amy Winehouse, "Amy," not only became the highest grossing documentary of all time in the UK, it also won an Oscar in 2016 for Best Documentary Film. Asif's other works include: "Supersonic (Oasis Documentary," "The Warrior," and "Senna," which tells the life story of Brazilian motor-racing champion, Ayrton Senna. He is currently in post-production on his latest film “Maradona” which is due for release in 2018.
Asif’s epic commercial for Burberry features an all-star cast: Domhnall Gleeson, Sienna Miller, Dominic West, and Lily James Comprising of a three-minute cinematic trailer, the film is inspired by Thomas Burberry’s life and achievements, reimagining key events that have shaped the company’s history and values. Bringing to life the brand’s pioneering heritage of innovation, exploration and iconic products, real life moments re-enacted in the film include Thomas’s invention of the weatherproof gabardine fabric (still used to make the brand’s iconic trench coats today), dressing the military, and outfitting polar explorers and pilots.